You have the most amazing idea for a blog. You have done some amazing research to create an outline and get started with it. You spent hours writing and editing the blog. But to your surprise, the average reading time for your blog is dismal.
Because despite putting hours of effort into the blog, you failed to do one thing that matters the most—an engaging introduction.
An average reader spends 96 seconds on a blog. So, when you’re looking to entice a reader in less than 2 minutes, only a spectacular introduction will do the job!
The logic is simple.
Imagine you’re in a new place and you don’t know anyone. Only a few people will engage with you, right? But the host introducing you to everyone will increase your chances of interaction. That’s exactly the case with blog post introductions as well. If your readers are not happy reading the first few lines of your post, they will hardly read 18% of your blog.
So, do you want to learn the art of opening your blogs with a bang? This post will teach you the art!
Does the introduction sell a blog post?
The first thing that hooks a reader is the working title. The blog topic and a catchy title will make eight out of ten people consider reading.
However, it is the introduction that truly sells your blog to the readers.
A generic or snoozy introduction will discourage the readers from diving deeper into your blog. After all, you’re on the internet looking for some exciting and insightful information—not boring content that reminds you of textbooks.
To understand how important a blog post introduction can be, put yourself in your target audience’s shoes and think. How many times do you find yourself skimming through an introduction and dismissing the entire blog content because the introduction did not interest you?
Writing blog post introductions to hook your readers
Now that you know how an enticing blog post introduction can work its wonders, let us get to some tips on how to write an introduction that sells!
1. Keep it Short
An introduction is the first few paragraphs of your post.
The most common mistake writers generally commit when writing an introduction is—making it too detailed.
Lengthy introductions with too many statistics and facts will only make the reader feel overwhelmed and bounce. Therefore, our first tip is to make the introduction as crisp and concise as possible.
Ideally, an introduction should not exceed 5-10% of the total word count of the blog post.
2. Follow the Right Structure
It’s a widely known and accepted fact that the shorter the content, the more difficult it is to write. So how exactly can you keep your introductions short yet meaningful? By creating a solid structure for it.
If you are wondering how you can structure such a short piece of content, here’s a step-by-step guide on how to structure an impressive introduction.
Set the Tone with a Compelling Lede
The first two lines of your introduction should focus on building a rapport with your reader and setting a tone to write a blog post.
The lede could either be conversational or informational. Whether you choose to begin with a question, statistic, fun fact, or quote depends on the topic and the target audience. However, keep this as short as one sentence or two.
Address the Main Point in the Hook
The hook addresses the main points that the blog topic aims to discuss. The hook needs to be brief and specific. It could either be an interesting fact, question, or even a single phrase.
The hook is generally how you come up with the idea for the blog post in the first place. For example, the line “But what can you do to get more people to read your entire blog post?” was the hook of this blog’s introduction.
Pro tip: The hook can merge with the lede for shorter blogs.
Shift the Focus from the Reader to the Post Through Transition
The transition part of the introduction continues the point addressed in the hook and sews it with the blog’s subject matter. This section will clarify the blog’s purpose further and will encourage your readers to continue reading.
End with a Thesis
The thesis statement is generally a single sentence that will persuade the readers to read further. It is generally a statement that will give more insights to the reader about what the post will talk about.
For example, the statement “So, do you want to learn the art of opening your blogs with a bang? You’re in the right place!” is an amalgamation of the transition and thesis on this blog’s introduction.
3. Make It Visually Appealing
Most readers on the internet only skim through an article. Therefore, the more visually appealing your content is, the higher the chances are of readers going through the entire post. Here’s a complete run-down on how you can make your introduction appealing.
Images are the best way to attract and interest readers. Make sure you use only one relevant image to hook the reader instead of distracting them with the visual treat.
If you like to market your article on your social networks, using featured images will run the extra mile for you. This is because most readers on social media regard visual presentation of information much higher than textual one.
A Mix of Sentences and Paragraph Lengths
Your sentence length makes a huge difference in the way the introduction will appeal to your audience.
Never use too many long sentences (over 20 words) or paragraphs (over 3-4 lines) in an introduction since a huge block of text will only interrupt their skimming. Add variety to the sentence and paragraph lengths in your introduction. Doing so will keep the content flowing and the reader interested.
For example: Never use all two-line paragraphs in an introduction. Rather, start with a one-liner, proceed with a three-liner followed by a two or four-liner, and such.
The more punctuation you use in an introduction, the more likely it is for the reader to stay hooked. Why?
Because punctuations allow the reader to read sentences in a more organized manner. Moreover, the more accurate the punctuations, the more elements, and the better visual appeal your introduction will have.
Believe it or not, those blue texts make a huge difference in how the text performs visually. The change in color adds a quality of intrigue to the text. Hyperlinks are also a great way to add more value and information to your overall article.
4. Address the reader in the first sentence
The main thing that will sell any blog immediately is addressing the reader. After all, the best tip anyone can give you for making your blogs irresistible is writing as if you’re speaking to the readers. Therefore, addressing them in the first sentence itself will add a sense of reliability to the blog.
Let us understand this concept with an example—choose the opening sentence you like better between these two options.
- You can gain more leads by building more relatable content.
- The way for a business to gain more leads is by allowing more relatability.
We’re sure you prefer the first statement from the above example, don’t you?
5. State facts, stats, and quotes
If you want more traffic, you will have to make your readers believe that you provide trustworthy and legitimate information. Moreover, you need to sound like you know what you’re talking about.
Therefore, stating facts, figures, and stats makes a huge difference.
To make this work even better, you can use a shocking statistic that will take the reader by surprise and frantically read through your post for a solution. You can use quotes if you’re trying to stress a point or motivate your reader. After all, whatever Steve Jobs said will have more impact than what you might say.
6. Ask questions—but don’t overdo it
The best way to start writing a breezy blog is to build a rapport with the reader—by asking them questions.
When you press on the reader’s pain points and show them what you’re selling is the solution to their problems, you are naturally hooking them.
However, bloggers generally make the mistake of asking too many questions and end up confusing the reader. If you want the questions to lead to more sign-ups or results for your CTA, you should only ask one or two questions and present the reader with a solution.
7. State the Obvious to create Relatability
Relatability and agreeability are the two things that will help you sell your blog to readers more than anything.
So, how do you get your readers to agree with you? By stating the obvious!
Make an obvious statement such as “readers do not have much time to read through blocks of information on the internet” to make your readers nod in agreement. It is this agreement that will make your readers continue reading.
8. Take a Stand—Ambiguity Does Not Always Work
Even though agreeability is important, you cannot always be ambiguous. If you are writing an opinion blog or need to take a side—take it. Your audience will find you as long as you are firm in what you believe in.
The best part? Once you know which side of the debate you stand for, learning how to find information and writing a blog becomes easier as well. Why? Because you have a direction to work with!
9. Tell an Anecdote—Let the Creativity Flow
Marketing and sales language is necessary for B2B or lead generation blogs. However, this tone will hardly help you sell anything if your audience cannot connect with the brand.
So, how do you help people feel connected?
The answer is simple—human experiences!
Stories and narratives are likely to hook your readers more effectively than any other tool can. The reason for this is simple – people can relate. Anything relatable causes an instant connection, leading people to either continue reading or buy your product.
If your niche is such that you can afford your blogs’ introductions to go a bit longer, you should surely try to tell a story or narrate an anecdote that is likely to reel the readers in.
In most cases, these stories will narrate how you came up with either your blog idea or the solution to the problem it strives to eradicate.
10. Be Unique—compete, not copy
Unless yours will be the first post on the internet about your new blog topic, ensure not getting lost in the crowd.
Make sure that your SEO strategy competes well with the other blogs. However, you need to know how to compete without copying. You need to give something new to the reader, something unique to your blog post.
While a motivational quote by Prince Ea might seem like a good idea, avoid re-using an overused quote or stat.
11. The End in the Beginning
While stories should maintain spoiler alerts, your blog post should not. Books attract people who want to read large chunks of texts, whereas people on the internet do not.
Therefore, make sure your thesis statement of any section of your introduction talks about how the blog will end or what it offers. Once the readers know what they will gain, they will automatically figure out how to maintain their concentration.
12. Do Not Refer to a Time Frame
Yes, an article or some posts can be time-specific. However, you should avoid using any time references in your introduction or the blog in general when it comes to most other posts.
This is a crucial step because adding a time event or frame to the introduction will be very short-lived. Therefore, the introduction will only be relevant as long as the time period is relevant.
However, this technique is not all-inclusive. There are obviously matters that require time frame reference and will not make sense without it. Niches such as news, events, and politics thrive on time references. Therefore, make sure that you only mention a time period for blogs that refer to current incidents.
13. Pay Extra Attention to Detail
Considering how important introductions are, you should pay extra attention to detail while writing them.
Feel free to conduct primary research and write in a flow. However, make sure that you proofread and double-check any grammatical or spelling errors after you have done so.
Another thing you need to pay close attention to is whether or not the content is flowing correctly. All the structural elements should blend well into each other and convey the right message while being interesting at the same time.
14. Write Your Blog Post Introduction Last
You read that right! If you’ve been wondering how to write more captivating introductions, consider writing your introductions last.
The introduction is supposed to introduce the main body of your blog. But, how do you introduce something that doesn’t even exist yet? Seems absurd, right? Still, many bloggers tend to introduce something before setting concrete direction and structure for their blogs.
To write an introduction that does not catfish the reader and instead provides what it promises, you should write the introduction last. This way, you know exactly what is in the content and what you can promise to offer in the thesis statement of the introduction.
15. Avoid Modifiers
It is a long-held belief that using modifiers such as ‘very’ and ‘really’ can add more stress and make the subject more interesting. However, that is far from the truth. In fact, modifiers should not be present in most parts of your text – and especially not in introductions.
While modifiers add stress to the word you have used it against, they also take up words that you could use to add more detail.
Avoid using as few low-filling and low-impact filler words as possible to give more information to the reader in the less word count you’ll be working with.
16. Practice Till You Become Perfect!
This goes without saying—it is only through practice that you can achieve the perfection you need to write the perfect blog introduction.
Write till you cannot think of any other witty hooks and phrases, and then write more to perfect and polish them. Learn to use them in different contexts and mix some other words to avoid repetition. In fact, practice till you start writing the same things repeatedly, and one day, you will achieve perfection!
Content marketers struggle day-in and day-out to produce the next blog post that will generate massive leads. However, writing great introductions is not something anyone can learn in a matter of days in a content marketing institute.
Even though the job might seem pretty easy, you will be surprised to know the number of guest posts that lack a strong introduction.
Therefore, if you want a good blog post that is likely to blow up, you should hire WrittenlyHub. With our experience and expertise in the content marketing world and on-page SEO, we will help your blog posts get the reach, readability, and lead creation you desire!
Do you think we missed any trick you use to write a spectacular blog post? Let us know in the comment sections below!